UXR Methods

Latinx Experiences

Plural, present, past and future

UXR Manifesto

We believe in plural experiences, from the north to the south of Brazil. We listen and look to materialize experiences by technology. We recreate, because being next to the people in the streets, with masks, we see millions of clients. We speak because building with those who understand and yearn is our reason for being. Data are numbers and (hi)stories by uses, clicks, and narratives. We research interactions on screens and controls. We look at the legacy, seeing in the past what can be improved in the present. Only the action of now, made easy, uncomplicated and intelligent, brings us closer to the future.

MEANINGS OF "EXPERIENCE" IN PORTUGUESE

Inorganic matter, evidence

Experiência, experimento, experimenta, ensaio, tentativa, tentame ou tentâmen, tentamento, prova, aprendizagem, investida, análise (investigação); Verificação, prova, teste, contra-prova, experimentum crucis, critério, diagnóstico, método das tentativas, apalpamento, cadinho, crisol, pedra de toque, cotícula, reagente, reativo, ordália, juízo de Deus, pira, monomaquia, balão de ensaio, palha de mostrar o vento, cala, caladura, cobaia, empirismo, docimasia; Especulação, tiro para o ar, salto nas trevas; Analisador, analista, anatomista, tenteador, aventureiro, apalpador, apalpadeira, experimentador, experimentista, experimentalista, ensaiador de ouro e prata.

Individual willingness

Ensaio, procura, busca, tentativa, investida, prova, primeira experiência, tentame, tentação, apalpadela, tentativa, jogo, especulação, sondagem, conta, ventura, aventura, aprendizagem, especulação, coup d’essai, début, estreia, sondagem (experiência); empirismo.

Thought formation, knowledge

Conhecimento, noção, notícia, ciência, informação, familiaridade, intimidade, trato íntimo, contato, compreensão, apreensão, percepção, depreensão, intuição, preconição, apercepção, aperceptividade, cognoscilidade, apreciação; luz, esclarecimento, iluminação, vislumbre, reflexo, brilho, lampejo, cheiro, suspeita, impressão (ideia); descoberta; Sistema, soma, conjunto de conhecimentos; ciência, filosofia, pansofia, acrofia, hipótese, teoria, teórica, concepção, etiologia, árvore do saber, classificação das ciências, pandecta, doutrina, corpo de doutrina, ciclopédia, enciclopédia, escola (sistema de opiniões); esfera dos conhecimentos humanos, república das letras, Atenas (linguagem); erudição, eruditismo; Fundura, profundeza de conhecimentos; cabedal científico, saber, ilustração, instrução variada, sabedoria, capacidade, sapiência, mestria, competência, primazia, preparo, conhecimentos sólidos e variados, sabença, polimatia, leitura, cultura, estudo, talento, literatura; Paixão pelas letras, pelos livros; bibliomania, soma de conhecimentos, habilitação, educação; proficiência, competência, perícia (habilidades); educação liberal; Saber, conhecimento profundo, imenso, sólido, variado, completo, esmerado, aeroático, acromático, enciclopédico; poliglotismo, poliglotia, veredicto = opinião abalizada, luzes; Bagagem literária, científica; cavalo de batalha, onisciência, diletantismo, rudimentos (começo); dotes intelectuais, patologia; Progresso, avanço da ciência.

Figures Instead of Personas

THE INTERACTIVE INTERVIEW PROCESS simulates the natural environment of people's lives. The researcher is a translator of itinerancy. Profiling studies are qualitative categories, the deeper and more ramified the better the translation. Understanding that quantitative and qualitative data are representational, allows us to arrive at subcategories of profiles, which we call Figures.

Figures are not personas; they do not say of a "being" in the world, but a "being" that is rechanging by everyday life representation in the research and interaction environment.

Thirteen Latinx methodologies for Experience Research

We have been creating insights that are less myopic and more aligned to business KPIs, listening, touching, and reliving experiences.

WHAT IS IT THAT'S GOING ON HERE?

Deep journey

It simulates an interactive "being," answering questions that require responsive action. It simulates a heuristic analysis but concentrates on framing shapes and figures studies, which needs methodological validation because it deals with starting assumptions.

QUALITATIVE CODES FOR REPORTS

X Coding

It simulates an interactive "being," answering questions that require responsive action. It simulates a heuristic analysis but concentrates on framing shapes and figures studies, which needs methodological validation because it deals with starting assumptions.

SILENCE, GESTURES, AND SPEECH

Focus group

It follows a pre-set moderation script. The researcher or researcher is an agent of observation and supervision of the group, virtually, a limit of fifteen participants is recommended. Another important role in the focus groups is the documenter, who uses the documentation of emotional, verbal, and non-verbal aspects of the figure matrix.

QUICK CALLS TO COLLECT REPORTS

X Call

No longer than fifteen minutes, our customers are contacted by phone or WhatsApp, encoding the pre-defined points in the interaction scripts. Dedicates space to defining frames and validating figures and profiles.

PROTAGONISM FOR THE PRODUCT TEAM

Co-creation

Applies brainstorming and reverse brainstorming in the creative on-screen process with clients. The researcher designs the interaction script and guides the product team to handle the action.

CREATE AND TEST

Usability testing

The Maze tool is the data collection instrument used. A sample study is parallel to the high-fidelity prototype, usually in Figma. The program simulates the APP screens, and a series of tasks are requested from the users. Surveys can serve to augment the test.

FOR ADVOCACY PURPOSES

Action research

Action research methodology should be used to sample expert groups and advocates. Problems in the onboarding journey, such as the best naming of pronouns and genders, are made by the product and UXR team.

VOLUMETRY FOR PREMISE VALIDATION

Surveys

If qualitative research creates categories and starts from premises, quantitative research validates hypotheses and works with sample statistics. Surveys are an essential step in validating qualitative findings.

OBSERVATION, IMMERSION AND SOFTWARE

Media ethnography

Understanding the frames of relevance in WhatsApp groups is an example of using media ethnography. Diving into a mediated field and incorporating speech and rituals is a premise for this research. The use of software such as Qualichat, developed at Unicamp, is one of the tools for analyzing linguistic corpora.

IN-DEPTH INTERVIEWS

EPs

For detailing tensions, this is the recommended methodology. It opens up premises ideal for larger-volume validations such as surveys when collecting statements. Understanding how life stories intersect with functionality uses is the overall goal of this procedure.

ANTHROPOLOGY THAT GETS OUT OF THE CHAIR

Field research

Going to the streets and listening to the people's language documenting the uses in our APP is a must for this methodology. The "sample cut" should be done in parallel with the definition of the field and the methodology with greater synergy with the Product team.

FACE-TO-FACE WITH THE CUSTOMER

Chatting hour

The product team talks to the users of the application services to resolve questions arising from the previous researchers without the intervention of the research, but is boosted by sampling studies and recruitment in this methodology .

APP EVENTS, TIME, AND FIGURES

Funnel of experience

Dashboard for monthly follow-up of the events mapped in the app. By correlating vectors of interactions from qualitative studies, patterns of interactions are found by matching events to figure methodologies.

Quali & quanti

We have made data-driving syorytelling by offering aesthetic insights from secondary data research.

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